Coming soon
Design's strategic role
in AI-driven products
When AI makes building software cheap, the rules of competition flip. Features get copied overnight. Functional differences collapse. What remains is design. Not the surface kind, but design that shapes how products behave, earn trust, and make people feel capable rather than managed.
Beyond the Interface makes the strategic case for why design's leverage is growing as AI spreads through every industry. It maps three arenas where design creates durable competitive advantage and shows what it takes to compete in each one.
Essential reading for product leaders and builders who want to understand where differentiation comes from and how to turn it into market position.